Analysis of Marketing Strategies in Heeleakah Tea Estate, Jorhat District
Author : Priyanka Singh and Dr. Ratan Kaurinta
Abstract :
There are five pillars in self-reliant as said by Indian PM Modi, the 1st one is Economy, 2nd one is Infrastructure 3rd is System that depend on technology driven, next is Demography and the last one is Demand. The present paper attempt to discuss the marketing strategies in the local area at Jorhat district in Assam which includes the eight P’s to look into some key aspects on trend of the tea industries, different parameters such as production, prices, exports, new technologies competitive advantage for the sector are considered through correlation matrix. This paper also tries to give a picture of recent changes in the tea sector accepted and manage by the organization. The study found that the tea industry in addition to this number of commercial enterprises such as supply of fertilizer, pesticide, weedicide and other inputs, and ancillary industries related to tea like transportation, plywood and different packing materials and to some extent construction materials are able to prosper in Assam because of tea. The study conducted to outline tea plantation and processing is subjected to magnify Economy.
Keywords :
Economic development, innovation, leadership, strategies, management.
