Empowered Youth Driving Digital Movements for Sustainability and Ethical Values
Author : Dr. Shanta Y Bangari
Abstract :
This research paper focuses on empowered youth driving digital movements for sustainability and ethical values in the global scenario. Youths especially from India have been using YouTube and other social media platforms for various reasons. They are active each day and explore new things to show to society personally and in the community. Various youth and youth organisations are dedicated to a particular issue or concern of humanity and nature. Many focus on birds, fish, climate change, animals, and organic culture nutritious foods. By involving in a group and taking a personal interest in a specific field youth are highlighting the issues of the environment and sustainability. Youths are leading the charge towards sustainability and ethics in today's digital world. With the help of social media, digital organisations, and online social movements, young people are promoting awareness around preserving the Earth, being a part of climate action, and moral responsibility. It is through various campaigns led by youths, whether global issues, social awareness on education, health, and any other burning issues are content for social media trends or viral challenges in their communities that are challenged to adopt sustainable behaviors and ethical practices in our society. By adapting innovative technologies for positive change, today's youth are not only advocating for a greener planet but also forming a future based on responsibility, compassion, and integrity. Further, the success stories in education, dairy, farming, sericulture, aquaculture, and organic farming, leading a healthy and happy life in rural areas, and connecting globally with digital media have become possible and it is also a positive motivation to the rest of the world. Many more are dedicating and showing concern for lakes, pure drinking water, eco-friendly living, minimal usage of artificial and man-made products, and reliance on natural products for living. Secondary sources were used in the research paper and restricted to the youth movements using digital media in the Indian scenario.
Keywords :
Empowered youth, movements, digital media, sustainability, ethical values.
