Impact of Social Media on Investment Decisions of Students: An Empirical Study
Author : Bhaskar AV and Dr. Parul Tandan
Abstract :
This study analyzed the impact of social media on the investment decisions of students. The research gathered primary data from students, graduates, and young professionals in Bangalore to assess how financial literacy, trust in social media influencers, and exposure to investment-related content affect their financial choices. Platforms such as YouTube, Twitter, Instagram, and Telegram have emerged as major sources of investment-related information among students. Many students rely on recommendations from financial influencers, often following investment tips without conducting independent research. While some students have benefitted from social media-driven investment strategies, others have suffered losses due to misinformation and impulsive trading. Statistical analysis revealed that although social media plays a role, its impact is not statistically significant on profitability or decision-making. The findings highlight the need for improved financial literacy, critical evaluation of online financial advice, and a balanced investment approach blending traditional and digital sources of information.
Keywords :
Social media, investment decisions, financial literacy, student investors, behavioral finance.
