Global Strategies for Promoting Luxury Tourism: A Sectoral Analysis beyond the Indian Market
Author : Geetendra Rajput and Parul Tandan
Abstract :
This study explores global strategies for promoting luxury tourism beyond the Indian market, focusing on sector-specific approaches in beach, urban, wildlife, and heritage tourism. Using a mixed-method approach involving surveys (n=60), interviews, and secondary data, the research identifies exclusivity, personalization, sustainability, and cultural immersion as core drivers of demand. Exploratory Factor Analysis validated the data adequacy (KMO = 0.763), revealing two key factors influencing preferences: exclusivity-driven experiences and sustainability-oriented travel. The findings highlight post-pandemic shifts toward wellness, eco-conscious practices, and digital engagement. The paper concludes with strategic recommendations for operators to expand their presence in the global luxury market.
Keywords :
Luxury tourism, global tourism strategies, urban tourism, wildlife tourism, beach tourism, heritage tourism, sustainability.
